Job Description:
The role includes getting response for the brands by strategising & positioning their product or services.
Responsibilities:
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Formulating digital strategy for driving sales to major online players across categories with focus on increasing GMV, Commission & Revenue.
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Planning, building & managing multi-channel marketing calendar.
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Conceptualising & managing compelling digital marketing campaigns with an aim to grow the active user base, transactions, and revenue.
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Analysing data to identify user behaviour, intent & purchase pattern and accordingly build data segments for targeting.
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Managing new user onboarding process, user flows and journeys to improve activation rate,
retention rate & CLTV (Customer Lifetime Value) while also focusing on user experience through all touchpoints.
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Monitoring effectiveness of marketing campaigns and analysing ROI impact for all marketing channels.
Required Experience, Skills and Qualifications:
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Minimum 2 Years of Experience in this domain.
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Preferably from rival affiliate marketing platform.
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Should have a learning attitude.