Executive - Performance Marketing

  • Bangalore, India
Job Description:

The role includes getting response for the brands by strategising & positioning their product or services.

Responsibilities:
  • Formulating digital strategy for driving sales to major online players across categories with focus on increasing GMV, Commission & Revenue.
  • Planning, building & managing multi-channel marketing calendar.
  • Conceptualising & managing compelling digital marketing campaigns with an aim to grow the active user base, transactions, and revenue.
  • Analysing data to identify user behaviour, intent & purchase pattern and accordingly build data segments for targeting.
  • Managing new user onboarding process, user flows and journeys to improve activation rate, retention rate & CLTV (Customer Lifetime Value) while also focusing on user experience through all touchpoints.
  • Monitoring effectiveness of marketing campaigns and analysing ROI impact for all marketing channels.
Required Experience, Skills and Qualifications:
  • Minimum 2 Years of Experience in this domain.
  • Preferably from rival affiliate marketing platform.
  • Should have a learning attitude.